Years of deals won and lost, in your CRM and your reps' inboxes: AI data buyers license how your team sells.
Software, services and distribution companies whose revenue comes from a team of reps (inside sales, outbound, account managers), and the agencies that sell for others: founders, chief executives and heads of sales or revenue operations.
AIData.Broker represents you in selling it: we value your data against public prices, describe it without your name to every buyer whose published rules it meets, at the same time, and help you negotiate the terms, for holders based in the United States, the United Kingdom and Canada. Our fee is 12% of the first $250,000 a sale pays you, and nothing if no sale closes.
Short answers · figures from the market's records, last reviewed 30 Oct 2026
Can we sell our sales team's CRM, emails and call recordings to AI companies?
Yes, your own company's records, with prospects' and customers' details taken out first. Troveo asks for opportunity lifecycles and the judgment calls in every close, and HUMXN Research Labs for pipelines, call notes, emails and quotes with the deals won and lost. Contacts bought from data vendors, customers' data that passed through your product and calls recorded without consent that covers this use stay out. AIData.Broker values a company's sales records for free and, where buyers' published rules fit, runs the sale for it, its fee due only if a sale closes.
What companies like yours hold
What you typically have, where it sits, and whether the valuation can measure or value it. Buyers price what exists together, over how many years, and how well it links.
- Opportunities and accountsWhere it sits, and what the evidence showsSalesforce, HubSpot or Pipedrive: every opportunity with its stages, amounts, close dates, the reason it was lost and the notes on it.How the valuation reads itMeasured from your customer records exportCounted with customer records
- Sales email and sequencesWhere it sits, and what the evidence showsGmail or Outlook, and Outreach, Salesloft or Apollo: the threads with prospects and customers, the replies they drew and the sequences behind them.How the valuation reads itMeasured from your email exportCounted with conversations
- Recorded calls and demosWhere it sits, and what the evidence showsGong, Chorus or Zoom: discovery calls, demos and negotiations, with their transcripts, where every party consented to the recording.How the valuation reads itMeasured from your call and meeting recordings exportCounted with calls and meetings
- Proposals, quotes and contractsWhere it sits, and what the evidence showsDocuSign, PandaDoc or the shared drive: every proposal, its redlines and the signed version.How the valuation reads itMeasured from your documents exportCounted with documents and knowledge
- Playbooks and enablementWhere it sits, and what the evidence showsTalk tracks, objection handling, qualification rules and onboarding material your team wrote, with their revisions.How the valuation reads itMeasured from your documents exportCounted with documents and knowledge
- Customer success and supportWhere it sits, and what the evidence showsZendesk, Intercom or HubSpot tickets after the sale: renewals, escalations and churn, with how each ended.How the valuation reads itMeasured from your tickets exportCounted with tickets and projects
What buyers say they want from companies like you
In their own words, from their own pages or from reporting on what they bought. Each opens its source.
“CRM, sales & support Opportunity lifecycles, account histories, and the judgment calls in every close”
TroveoIts own page, 31 Oct 2026 “Sales & CRM Pipelines, call notes, emails and quotes, with the deals that were won and lost.”
HUMXN Research LabsIts own page, 31 Oct 2026 “Sales & CRM CRM data, sales processes, playbooks, customer lifecycle documentation, and revenue operations”
micro1Its own page, 31 Oct 2026 “Salesforce Accounts, contacts, opportunities, and reports”
MercorIts own page, 31 Oct 2026 “Salesforce or HubSpot CRM, service histories, support tickets, and the record of how requests and issues got resolved.”
NyneIts own page, 31 Oct 2026 “Records of how work gets done – docs, tickets, approvals, transcripts, archives, recorded tasks. The reasoning matters more than the finished output.”
SuperAnnotateIts own page, 31 Oct 2026
What raises the value
- Opportunities kept with their outcome and the reason, lost deals as well as won ones.
- Email threads and calls that tie to the opportunity they belong to, so a buyer sees what was said at each stage.
- Replies and real conversations, not only the sequences that went out.
- Several years in the same CRM, across reps, segments and price changes.
- Playbooks with their revisions, beside the deals that tested them.
- Recorded calls whose consent covers this use, with their transcripts.
What lowers the value
- Contacts bought or enriched from a data vendor, whose licence usually bars passing them on.
- Automated sequences that drew no reply: the valuation counts mail sent by tools and no-reply senders apart.
- A CRM nobody kept up, with no stages or outcomes.
- Your customers' own data that passed through your product: it is theirs, not yours.
A line that quotes a buyer names it. The others are our checklist, drawn from the factors buyers state in general: no buyer publishes how much each one moves a price. How often each factor matters across 156 kinds of data.
The rights to settle first
These stop a sale more often than price does. Each can be settled before any buyer sees a record.
- Prospects' and customers' names, email addresses and phone numbers come out before anything is offered, and contacts in the UK or the EU carry their own law.
- Customer contracts and NDAs may make what a customer told you in a deal confidential (its prices, its plans): read them, and leave out what they cover.
- Recorded calls: several states require every party's consent to record, and consent to record for coaching is not consent to license.
- If you sell a product that handles your customers' data, that data is theirs under your terms with them, even when it sits in your database.
- Export access is not a licence: "Your ability to export a record does not by itself establish permission to license it" (Nyne).
What is already on offer from companies like you
Read this morning from the brokers' and marketplaces' own catalogues. A buyer compares your records with these; settled rights, more years and more linked systems are what set one apart.
- Quality-engineering services firm: ~9 TB of email, files, CRM and accounting since 201214 years · Grepped marketplace
- US wellness e-commerce brand with training academy: 12-year archive12 years · Grepped marketplace
- European womenswear brand: full operating archive10 years · Grepped marketplace
- Indian blockchain and AI services firm: 10-year company archive10 years · Grepped marketplace
- Regional pharmacy retail chain and wholesaler: 10 years of sales lines, baskets, prices and stock10 years · Grepped marketplace
- UK consumer wellness brand: 10-year operating archive with linked support, orders and policies10 years · Grepped marketplace
- US enterprise consulting firm: 10-year archive10 years · Grepped marketplace
- US franchised convenience store: 10-year store records10 years · Grepped marketplace
What holders like you ask
- Most of our email is automated sequences. Is it worth anything?
- Less than the rest. What buyers ask for is the record of how deals were won and lost, so the replies, the real threads and the opportunity they belong to count most. The valuation counts mail sent by tools and no-reply senders apart from the rest, and values what is left.
- Our product processes our customers' data. Can we sell that?
- No. Data your customers send through your product is theirs under your terms with them, even when it sits in your database; a buyer's listing for SaaS companies rules out agencies holding their clients' databases for the same reason. Your own company's records (your CRM, your email, your support desk, your books) are yours to value.
- Do we need our customers' consent?
- For their names and details, they come out, so it is not their identity that is licensed. For what they told you in confidence, read the contract or NDA you signed with each one: where it covers a deal's details, leave that deal out or ask the customer.
- Can we keep using our CRM after we license it?
- Yes. A licence gives a buyer a copy for set uses and a set period; you keep your systems and your records. As SuperAnnotate puts it: "You're licensing rights for a set period, not selling the data."
- Are we big enough?
- Of the 27 buyers on our board that take company records, 6 publish a minimum head count, from 10 to 40 people. The rest publish none, and SuperAnnotate says "Any industry qualifies. What matters is that the records are specific to your field and hard to source anywhere else."
Go deeper
Other kinds of holder
- Software companies and startups
- Marketplaces and consumer apps
- Industrial, manufacturing and engineering firms
- Professional services firms
- Law firms
- Accounting and tax firms
- Medical practices and clinics
- Imaging and diagnostics centres
- Digital health companies
- Investment firms
- Cybersecurity companies
- Semiconductor and materials companies
- Biotech and life sciences labs
- Publishers and education companies
- Video studios
- Game studios
- Support-heavy businesses and contact centres
- Contractors, builders and trades
- Solar and home energy companies
- Home improvement companies that sell in the home
- Freight brokerages and 3PLs
- Managed IT service providers
- Closing startups and estates
- Builders of task sets and environments
- What AI labs are buying, for every kind of holder
In this topic
What sells
- Start hereWhich data do AI labs want, and who holds it?Each kind of data the market prices, the businesses that hold it, what labs are asking for now and what they turn away.
- GuideWhat Are RL Environments? Who Builds, Buys and Prices ThemAn RL environment is a sandbox where an AI agent attempts tasks with tools and a verifier scores each try. Who builds them, who buys them and what they cost.
- GuideHow to Sell Your Videos for AI Training: Prices and BuyersAI companies pay to license your videos for training, by the hour or the minute. What each buyer pays, which footage sells, and the rights every frame needs.
- GuideSelling audio and speech recordings for AI trainingWhat AI companies pay for call recordings, podcasts, radio, meeting audio and voice data, why archive audio sells cheapest, and the recording-consent law state by state.
- GuideSelling photos and image archives for AI trainingWho buys photos for AI training, what stock agencies pay contributors (shares and bonuses, not prices), what image archives sell for, consent and releases agency by agency, and how to prepare a library for a sale.
- GuideSelling your company's Slack data for AI training: what the export allows and who buys itYes, a company can license its Slack history to AI buyers. What Slack's export and API terms allow on each plan, whose messages are inside, what buyers pay and the steps.
- GuideSelling company documents and shared drives for AI trainingYes, a company can license its documents, wikis and shared drives to AI buyers. Which documents they pay for, what Google Workspace, Microsoft 365, Confluence and Notion let you export, who owns the files, and the steps.
- GuideSelling customer support tickets and chats for AI trainingOften yes, after three checks: your customer contracts and privacy notice, your help desk's export terms, and removing personal data. What buyers want in a ticket, what records with tickets fetch, and the steps.
- GuideSelling a company's email archive for AI training: exports, consent and priceYes, a company can license its own email to AI buyers. How Google Workspace and Microsoft 365 let you export a whole organisation's mail, the deadlines when a subscription lapses, the law on staff and customer messages, and what buyers pay.
- GuideSelling CRM data for AI training: Salesforce and HubSpot records, consent and priceA company can license its CRM history to AI buyers, but CRM records are customer data first. What buyers value in Salesforce and HubSpot, how each lets you export, why the contact list usually stays out, and what CRM history fetches.
- GuideSelling meeting recordings and transcripts for AI trainingCan a company license its Zoom, Google Meet or Teams recordings and notetaker transcripts to AI buyers? Recording consent state by state, what Zoom's terms allow, what meeting audio and transcripts fetch, and the steps.
- GuideSelling accounting and finance records for AI training: QuickBooks, Xero and NetSuiteA company can license its accounting history to AI buyers, but finance records carry customers', suppliers' and lenders' confidential terms and staff payroll. What buyers value in QuickBooks, Xero and NetSuite books, how each lets you export, what has to come out, and what finance records fetch.
- GuideSelling Jira and Linear issue history for AI trainingYes, a company can license its Jira or Linear issue history to AI buyers. It is valued when each issue links to the code that closed it. What each export keeps, what buyers ask for, and what it fetches.
- GuideSelling design files and product history for AI training: Figma and beyondYes, a company can license its Figma files and design history to AI buyers. What buyers value, what Figma lets you export, client work, fonts and other assets that are not yours, who owns the designs, and the steps.
- GuideSelling IT service desk records for AI training: ServiceNow tickets, runbooks and incidentsOften yes. IT tickets, incidents and runbooks teach agents to resolve real problems, once credentials, hostnames and people are removed. What ServiceNow and Jira Service Management let you export, what buyers ask for, and what the records fetch.
- GuideSelling Books to AI Companies: Prices, Deals and Who Gets PaidAI companies license books by the title, mostly from publishers' backlists. What deals paid per book, how much reaches the author, and how to sell a catalogue.
- GuideSelling Game Code and Game Data to AI CompaniesAI companies license game studios' code with its history and gameplay recorded with the player's inputs. Who buys, what studios are offered, and what you may not sell.
- GuideSelling a company's paper archive for AI trainingYes, a paper archive can be licensed to AI buyers once it is scanned into searchable text. What scanning costs, what text fetches, who owns old records, and the steps.
- GuideSelling robot and first-person video data for AI trainingRobotics companies pay for first-person video and teleoperation data, mostly recorded to their spec. What each kind pays, why bulk footage collapsed, consent, and the steps.
- GuideSelling sales call recordings and sales emails for AI trainingYes, if each call was lawfully recorded and the prospects come out. Who buys sales calls and sales emails, what they fetch, and the consent and AI-agent rules.
- GuideSelling CAD files and engineering drawings for AI trainingYes, if the company owns the designs and export rules allow it. Who buys CAD files and drawings for AI training, what they pay, and what to check first.
- GuideCan You Sell AI-Generated or AI-Assisted Data for AI Training?Rarely if a model made it: buyers screen generated data out. Work people made with AI tools still sells when you can show which parts a model wrote.
- GuideAI Content Licensing: How Publishers Get Paid, and How MuchAI companies license content to train models or to ground answers. What publishers have been paid, which platforms pay per use, and how to choose a route.
- PageWhere data comes fromWho holds each kind of data, how much exists and how it reaches buyers.
- RegisterCompanies closingCompanies closing, sold or gone dark, and the records they leave.