Meta Terms for WhatsApp Business Platform: WhatsApp Business Platform Data is data obtained from using the platform, and the terms treat message content as part of it (Meta Terms for WhatsApp Business Platform (last modified 23 September 2026), section 4.1(a) (Restrictions))
The terms define WhatsApp Business Platform Data as data the business obtains from using the platform, and except message content from only the rule against building profiles of users. Read with 4.1(b), which has no such exception, the content of chats held through the platform is data the business may not license out.
Dated 31 Oct 2026Source checked 31 Oct 2026Basis: primary text
Selling a company's data? This is one of the rules a sale has to meet, and the guide beside the button reads it in plain words.
- No data upload
- About two minutes
- No email needed
In the source's own words
“with the exception of the content of your message threads, use WhatsApp Business Platform Data (data you obtain from using the WhatsApp Business Platform) to track, build, or augment profiles on individual WhatsApp Users”
Where it was read
Also read from the same source
- Meta Terms for WhatsApp Business Platform: a business may not share, sell or license its WhatsApp Business Platform Data to third parties, even anonymised or derived (Meta Terms for WhatsApp Business Platform (last modified 23 September 2026), section 4.1(b) (Restrictions))
- Meta Terms for WhatsApp Business Platform: where an AI provider is the business's solution provider, platform data may not train AI models other than one for the business's exclusive use (Meta Terms for WhatsApp Business Platform (last modified 23 September 2026), section 4.7 (AI Providers))
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in this guide