Records / Price observations

The Sports Authority's intellectual property assets: the name, domain names, owned trademarks and customer information, bought at the Chapter 11 auction by Dick's Sporting Goods (the stadium naming rights excluded).

$15 million for the intellectual property assets per sale of one company's brand, domains and customer information

Dated 30 Jun 2016Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated

In the source's own words
“The Company has agreed to pay $15 million for the intellectual property assets and $8 million plus cure costs for the right to acquire the store leases. Intellectual property assets include the name "The Sports Authority", TSA's domain names, TSA's owned trademarks and customer information.”
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The Sports Authority's intellectual property assets: the name, domain names, owned… | AIData.Broker