In a closing or insolvency, the closest competitor pays the most for a customer file, so invite it to bid
In the brand-and-data sales read on 20 Oct 2026 the winning buyer was usually the seller's direct rival: Barnes & Noble bought Borders' customer list, trade names and URLs ($14.5 million with fees, 2011); Dick's Sporting Goods bought The Sports Authority's name, domains and customer information ($15 million, 2016); Micro Center bought Circuit City's store-customer data ($350,000, 2009); The Children's Place bought Gymboree's brands and customer databases ($76 million, 2019).
Dated 30 Jun 2016Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: strong
In the source's own words
“These intellectual property assets include a customer list, trade names and URLs.”
Where it was read
Also read from the same source
- Borders Group's intellectual property assets: a customer list, trade names and URLs, bought out of Chapter 11 by Barnes & Noble, its largest competitor.
- The Sports Authority's intellectual property assets: the name, domain names, owned trademarks and customer information, bought at the Chapter 11 auction by Dick's Sporting Goods (the stadium naming rights excluded).
Figures it counts in
It is shown on its own, not counted into a figure.