Driving data from about 97,000 connected Honda cars whose owners enrolled in Honda's optional Driver Feedback programme, shared by American Honda with the data broker Verisk between 2020 and 2024 (Verisk resold driving scores to insurers).
$25,920, or 26 cents per car per company, total paid over four years for one automaker's customer driving data
Dated 26 Jul 2024Source checked 20 Oct 2026Page out of reach at the last check, 21 Oct 2026Basis: reported
In the source's own words
“Between 2020 and 2024, Honda shared data from 97,000 cars with Verisk, which paid Honda $25,920, or 26 cents per car, and it did so without obtaining informed consent from consumers, according to information Honda provided Senator Wyden’s office.”
Where it was read
Also read from the same source
- Driving data from about 1.7 million connected Hyundai vehicles, shared by Hyundai with the data broker Verisk between 2018 and 2024 through its Driving Score programme, into which drivers who enabled internet connectivity were enrolled by default.
- Do not let a per-record marketing-data price anchor a records deal: sold as marketing or broker data, consumer records fetch cents each
What it is about
- American Honda
- Verisk
- Company records
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract