Ask Troveo for the share in writing: a reporter saw 60 percent to the creator on a three-year contract
Troveo publishes no percentage on its content-owner page or in its support centre. The Wall Street Journal's Tech News Briefing of 18 August 2025, whose transcript spells the firm Trovio, reported on a version of Troveo's creator agreement the host viewed: money from licensing the footage is split 60 percent to the creator and 40 percent to Troveo, and its chief executive Marty Pesis said the split can vary. The same agreement runs three years and then renews automatically for a fourth unless the creator gives written notice. It is one reported contract version, not a published rate.
Dated 31 Oct 2026Source checked 31 Oct 2026Quote found on its page again 2 Nov 2026Basis: indicative
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“Money generated from licensing out the footage gets split based on the version of the contract I saw. 60% goes to you, the content creator, and 40% goes to Trovio. I asked Marty if the revenue Split is ever different, and he said it can vary.”
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- Troveo's cumulative payouts to video content owners for AI-training licences, against the hours of video it has licensed (creator, studio and archive footage)
- Troveo says it has paid more than $50 million to creators, counts about 7,000 content owners and has licensed more than 7 million hours of video. Its business-data page gives $20 million or more paid to licensors on the same day.
- Troveo states it has paid more than $50 million to creators, has about 7,000 content owners, and has licensed more than 7 million hours of video; its homepage adds that it delivered more than 1 million hours of footage to one enterprise client, and its resource pages state 95 percent of licensors signed exclusively.
- Troveo's page for content owners names, among its featured data owners, a US local TV news group (Sinclair Broadcast Group), a South Asian news agency (Asian News International), Australia's Nine Network, the financial news site Benzinga, an NCAA Division I conference (Mountain West Conference), Barstool Sports and the esports brand 100 Thieves. It lists 'Sports & Movement' and 'Aerial/Drone' among the categories it licenses. No rate or royalty share is published.
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It is shown on its own, not counted into a figure.
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