Records / Negotiation levers

Store platforms leave the records with the merchant and keep only a licence and an anonymised aggregate; a marketplace sets its own rules on what a seller may do with buyers' information

Shopify takes no ownership of a merchant's Materials (business content and data included) and takes a licence to them; its Network Intelligence setting uses a store's customer data alongside other merchants' data and can be switched off by the merchant. BigCommerce takes a limited-term licence to operate its service that does not transfer ownership of the customer's data, and may use customer data in aggregated and anonymised form for its own purposes. eBay's User Agreement forbids harvesting or otherwise collecting or using information about users without their consent, so an eBay seller's buyer data is not its to license. Amazon's and Etsy's seller terms could not be read by script.

Dated 7 Nov 2026Source checked 7 Nov 2026Quote found on its page again 8 Nov 2026Basis: indicative

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In the source's own words
“We do not take ownership of the Materials that you provide to Shopify; however, we do require a license to your Materials.”
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Store platforms leave the records with the merchant and keep only a licence and an…