Shopify Terms of Service 9.2: Shopify Network Intelligence uses a store's customer data alongside other merchants' data, and the merchant can switch it off (Shopify Terms of Service (last updated 20 October 2026), section 9.2 (Enhanced Services))
Unless the merchant switches it off, Shopify pools a store's customer data with other merchants' for its own enhanced services. A merchant offering exclusive rights over its records should know what Shopify already uses, and can stop it in its settings.
Dated 7 Nov 2026Source checked 7 Nov 2026Quote found on its page again 8 Nov 2026Basis: primary text
Selling a company's data? This is one of the rules a sale has to meet, and the guide beside the button reads it in plain words.
- No data upload
- About two minutes
- No email needed
In the source's own words
“Enhanced Services are powered by Shopify Network Intelligence, which securely uses your customer data alongside data from other merchants and from Shopify to protect, grow, and improve your business. ... You have a choice over how your customer data is used by Shopify for Enhanced Services and you can disable Shopify Network Intelligence anytime in Settings”
Where it was read
Also read from the same source
- Store platforms leave the records with the merchant and keep only a licence and an anonymised aggregate; a marketplace sets its own rules on what a seller may do with buyers' information
- Shopify Terms of Service 8.1: Shopify takes no ownership of a merchant's Materials (its business content and data) but takes a licence to them (Shopify Terms of Service (last updated 20 October 2026), section 1 (Materials) and section 8.1 (Your Materials))
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in this guide