Lead with what is not on the open web: that is what the labs say they pay for
OpenAI's data partnership asks for datasets "not already easily accessible online to the public today", Google's Content Offer Pilot names "offline content" as what it pays for, Microsoft's Publisher Content Marketplace says "much of the authoritative content lives behind paywalls or within specialized archives", Labelbox's Prism says frontier models "have already absorbed much of the public internet", and Protege and Troveo sell access to "private and proprietary" and "non-public, real-world" data. None of them describes paying for what can be read or crawled publicly.
Dated 22 Oct 2026Source checked 22 Oct 2026Quote found on its page again 27 Oct 2026Basis: strong
“We’re interested in large-scale datasets that reflect human society and that are not already easily accessible online to the public today.”
OpenAI: OpenAI Data Partnerships (Internet Archive capture of 28 Dec 2023), checked 9 Nov 2023
Google: Content Offer Pilot, checked 22 Oct 2026
Everything read from this source (4)Archived copy, 16 Oct 2026
Labelbox Prism: FAQ, checked 22 Oct 2026
Everything read from this source (16)Archived copy, 22 Oct 2026
Protege: home page, checked 22 Oct 2026
Everything read from this source (1)Archived copy, 13 Oct 2026
Microsoft Advertising blog: Building toward a sustainable content economy for the agentic web (Publisher Content Marketplace), checked 3 Feb 2026
Everything read from this source (5)Archived copy, 13 Oct 2026
Troveo: home page, checked 22 Oct 2026
Everything read from this source (2)Archived copy, 9 Oct 2026
- Scraped profile data carries a deletion risk that company records do not: never take it into a sale
- Ask whether the buyer keeps, resells or publishes what it takes: record buyers range from open-source archives to resellers
- Google (content offer pilot): where a holder can be based
- Google (content offer pilot): how a holder abroad is paid
- Google (content offer pilot): how a holder abroad is paid
- Find out whether the buyer starts from exclusive or non-exclusive before you read its price
It is shown on its own, not counted into a figure.
Cited in this guide