Compare an agent's 15 percent cut with a platform's 50-50 split only after naming what each is a share of
Credtent takes 15 percent of the gross revenue of each licence deal it closes and leaves 85 percent with the rights holder, with the holder approving each deal. ProRata and Bria split 50-50 the revenue they earn from showing or serving the content, by how much each publisher's content contributes. The first is a cut of a negotiated licence price; the second is half of a platform's own, usage-driven revenue.
Dated 29 Oct 2026Source checked 29 Oct 2026Quote found on its page again 30 Oct 2026Basis: indicative
Selling a company's data? The guide beside the button shows what this record means for a sale.
- No data upload
- About two minutes
- No email needed
In the source's own words
“Credtent routes 85% of gross revenue from every licensing deal directly to the rights holders and data providers”
Where it was read
Also read from the same source
- Credtent (licensing agent for catalogues of text, audio, video and data): share of each AI licensing deal's gross revenue paid to the rights holder
- News/Media Alliance and Bria: revenue split paid to a publisher member that opts in to license its content for retrieval in enterprise AI
- The News/Media Alliance lets its 2,200 publisher members opt in to license content for retrieval in Bria's enterprise AI products, at a 50-50 revenue split.
- A publisher outside the largest few is offered pay-per-use income, not a lump sum for its archive
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in these 2 guides