California Consumer Privacy Act, notice that personal information may be sold (Cal. Civ. Code 1798.120(b))
A business that sells personal information must tell consumers in advance and offer the opt-out; a sale the notice never mentioned is a sale without notice.
Dated 17 Oct 2026Source checked 17 Oct 2026Basis: primary text
In the source's own words
“A business that sells consumers’ personal information to, or shares it with, third parties shall provide notice to consumers, pursuant to subdivision (a) of Section 1798.135, that this information may be sold or shared and that consumers have the “right to opt out” of the sale or sharing of their personal information.”
Where it was read
Also read from the same source
- California Consumer Privacy Act, definition of sell (Cal. Civ. Code 1798.140(ad)(1))
- California Consumer Privacy Act, transfer in a merger, acquisition or bankruptcy is not a sale (Cal. Civ. Code 1798.140(ad)(2)(C))
- California Consumer Privacy Act, definition of deidentified (Cal. Civ. Code 1798.140(m))
- California Consumer Privacy Act, definition of service provider (Cal. Civ. Code 1798.140(ag)(1))
- California Consumer Privacy Act, right to opt out of sale or sharing (Cal. Civ. Code 1798.120(a))
- California Consumer Privacy Act, right to limit use and disclosure of sensitive personal information (Cal. Civ. Code 1798.121(a))
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in this guide