California Consumer Privacy Act, no new incompatible purpose without notice (Cal. Civ. Code 1798.100(a)(1), (c))
A business the CCPA covers may not use recordings or other personal information for a new purpose incompatible with the one disclosed when it collected them without first giving notice, and any use must stay compatible with the context of collection.
Dated 28 Oct 2026Source checked 28 Oct 2026Basis: primary text
In the source's own words
“A business shall not collect additional categories of personal information or use personal information collected for additional purposes that are incompatible with the disclosed purpose for which the personal information was collected without providing the consumer with notice consistent with this section. ... A business’ collection, use, retention, and sharing of a consumer’s personal information shall be reasonably necessary and proportionate to achieve the purposes for which the personal information was collected or processed, or for another disclosed purpose that is compatible with the context in which the personal information was collected, and not further processed in a manner that is incompatible with those purposes.”
Where it was read
Also read from the same source
- California Consumer Privacy Act, definition of sell (Cal. Civ. Code 1798.140(ad)(1))
- California Consumer Privacy Act, voice recordings as biometric information (Cal. Civ. Code 1798.140(c))
- California Consumer Privacy Act, transfer in a merger, acquisition or bankruptcy is not a sale (Cal. Civ. Code 1798.140(ad)(2)(C))
- California Consumer Privacy Act, definition of deidentified (Cal. Civ. Code 1798.140(m))
- California Consumer Privacy Act, definition of service provider (Cal. Civ. Code 1798.140(ag)(1))
- California Consumer Privacy Act, right to opt out of sale or sharing (Cal. Civ. Code 1798.120(a))
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in these 2 guides