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Digiday Media Briefing, the pros and cons of different AI revenue models for publishers

2 records were read from this source, dated 10 Apr 2025.

Its permanent copy is being made in the Wayback Machine.

Last checked 29 Oct 2026

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What was read from it

Records read from this source
Record	Kind	As stated	Dated
Perplexity publisher program: share of the revenue from an ad served in an answer that cites the publisher's page	Price observation	up to 25% of the revenue Perplexity makes if an ad is served share of ad revenue per…	10 Apr 2025
ProRata (Gist.ai): the most one citation can earn a publisher in an answer, in ProRata's 50/50 revenue share	Price observation	a maximum of 5% per citation percent per citation in an answer	10 Apr 2025

Perplexity publisher program: share of the revenue from an ad served in an answer that cites the publisher's page
Kind
Price observation
As stated
up to 25% of the revenue Perplexity makes if an ad is served share of ad revenue per…
Dated
10 Apr 2025
ProRata (Gist.ai): the most one citation can earn a publisher in an answer, in ProRata's 50/50 revenue share
Kind
Price observation
As stated
a maximum of 5% per citation percent per citation in an answer
Dated
10 Apr 2025

Figures it feeds

$4.7M per contractText and archives, offered to holders, per contract