Zulily's customer lists, valued on their own in Beyond, Inc.'s purchase-price allocation of the Zulily IP purchase.
$ 716,000 for customer lists per customer list of one company, as allocated by the buyer within a brand-and-data purchase
Dated 6 Mar 2024Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated
In the source's own words
“$ 716,000 for customer lists with an estimated useful life of five years”
Where it was read
Also read from the same source
- Zulily's brand intellectual property and customer lists (flash-sale e-commerce retailer), bought from Zulily ABC, LLC, the assignee for the benefit of creditors, by Beyond, Inc.
- Sell the records apart from the brand, or price them separately, because a brand buyer books the customer data at 0% to 20% of the lot
What it is about
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract