Taboola's ad network for AI apps and agents (an extension of DeeperDive): share of ad spend that goes to publishers or distribution partners
the remaining 65% going to publishers or distribution partners share of ad spend
Dated 16 Jun 2026Source checked 29 Oct 2026Quote found on its page again 30 Oct 2026Basis: reported
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In the source's own words
“Taboola typically retains roughly 35% of ad spend ... with the remaining 65% going to publishers or distribution partners”
Where it was read
What it is about
- Taboola
- Text and archives
Figures it counts in
- $4.7M per contractText and archives, offered to holders, per contract
Cited in this guide