All the intellectual property assets of Debenhams Retail Limited (in administration), including customer data, related business information and selected contracts (the Debenhams brand and its online platform of about 300 million UK website visits a year), bought from its joint administrators by boohoo group plc. No stores or stock.
£55 million (plus VAT) in cash per sale of one company's brand, website and customer data
Dated 25 Jan 2021Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated
In the source's own words
“boohoo, a leading online fashion retailer, announces that it has acquired all of the intellectual property assets (including customer data and related business information and selected contracts) of Debenhams Retail Limited (in administration) ("Debenhams") from its joint administrators, for £55 million (plus VAT) in cash (the "Transaction").”
Where it was read
What it is about
- Debenhams
- boohoo group
- Company records
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract