Circuit City's "Alpine Data": records of about 33,000,000 consumers who bought in its retail stores or by telephone (name, address, telephone number, products purchased, some demographic information), sold exclusively except for an earlier non-exclusive sale to Systemax, together with the VERGE private-label trademarks and domain names. Buyer: Micro Electronics, Inc. (Micro Center). Seller in Chapter 11 liquidation.
three hundred and fifty thousand dollars ($350,000) per sale of one company's store-customer database (with its VERGE marks)
Dated 1 Sep 2009Source checked 20 Oct 2026Page out of reach at the last check, 21 Oct 2026Basis: docket
In the source's own words
“SECTION 1.03. Purchase Price. The purchase price for the Acquired Assets shall be an amount in cash equal to three hundred and fifty thousand dollars ($350,000) (the “Purchase Price”).”
Where it was read
What it is about
- Circuit City
- Micro Center
- Company records
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract