The buybuy BABY brand with the assets, information and content of its website, including trademarks, domain names, data, information, content and select contractual rights, bought by Beyond, Inc. from BBBY Acquisition Co., LLC.
a total purchase price of $ 5.0 million which was paid at closing per sale of one brand's trademarks, domains and website data
Dated 21 Feb 2025Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated
In the source's own words
“The Company acquired BBBY’s rights in the buybuy BABY brand, assets, information and content related to the associated buybuy BABY website, including trademarks, domain names, data, information, content, and select contractual rights, and goodwill associated with the brand for a total purchase price of $ 5.0 million which was paid at closing”
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Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract