Bed Bath & Beyond's customer lists, valued on their own in the buyer's (Overstock, now Beyond, Inc.) purchase-price allocation of the Bed Bath & Beyond IP purchase.
$ 3.8 million for customer lists per customer list of one company, as allocated by the buyer within a brand-and-data purchase
Dated 23 Feb 2024Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated
In the source's own words
“The total purchase price, inclusive of direct acquisition-related expenses totaled $ 25.6 million, which has been allocated to two major asset categories consisting of $ 21.8 million for trade names with an indefinite useful life and $ 3.8 million for customer lists with an estimated useful life of five years .”
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What it is about
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract