The e-commerce and digital assets and associated intellectual property rights of the Burton, Dorothy Perkins and Wallis brands, including customer data (over two million active customers in 2020), related business information and inventory, bought by boohoo group plc from the joint administrators of Arcadia Group Limited. No stores, concessions or franchises; HIIT excluded.
£25.2 million in cash per sale of one company's three brands with their e-commerce assets, customer data and inventory
Dated 8 Feb 2021Source checked 20 Oct 2026Page out of reach at the last check, 21 Oct 2026Basis: stated
In the source's own words
“boohoo, a leading online fashion retailer, is pleased to announce that it has agreed to acquire all of the e-commerce and digital assets and associated intellectual property rights, including customer data, related business information and inventory of the Burton, Dorothy Perkins and Wallis brands (“the Brands”) from the joint administrators of Arcadia Group Limited (in administration) and its relevant subsidiaries (“the Transaction”). boohoo will pay £25.2 million in cash, funded from existing cash resources, on completion.”
Where it was read
What it is about
- Arcadia Group
- boohoo group
- Company records
Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract