The buyers' own reason for paying a company: public and generated data cannot show how work is done
Mercor and Appen give the same answer to "why do AI labs want our data": "Public data and synthetic datasets cannot replicate that" (Mercor) and "Public and synthetic data cannot replicate that" (Appen). Centific says public and synthetic data "often lack the history behind those actions", Nyne says labs need "real-world business data ... not artificial data sets they've generated themselves", and Scale says labs need "real-world environments rather than synthetically generated ones". Mercor's and Appen's sentences are nearly word for word the same, so read them as one industry script rather than five independent views.
Dated 22 Oct 2026Source checked 22 Oct 2026Page out of reach at the last check, 26 Oct 2026Basis: strong
“Frontier AI models are increasingly being trained to work inside companies, navigating real tools, workflows, and decisions. Public data and synthetic datasets cannot replicate that.”
Mercor: data partnerships, common questions, checked 22 Oct 2026
Everything read from this source (24)Archived copy, 2 Oct 2026
Appen: enterprise data, FAQ, checked 22 Oct 2026
Everything read from this source (11)Archived copy, 17 Sep 2026
Centific: enterprise data, FAQ, checked 22 Oct 2026
Everything read from this source (14)Archived copy, 20 Oct 2026
Nyne: data partnerships, FAQ, checked 22 Oct 2026
Everything read from this source (10)Archived copy, 22 Oct 2026
Scale AI: Data Partnerships, FAQ, checked 22 Oct 2026
Everything read from this source (24)Archived copy, 16 Oct 2026
eeko systems: Sell your data, checked 22 Oct 2026
- Mercor and companies in eight target industries: buyer program, company records from connected tools (Slack, Teams, Gmail, Outlook, Salesforce, GitHub, Drive, Notion, Confluence; 100+ tools)
- Mercor and referrers: referral terms, company workflow data
- Mercor and referrers: referral terms, company workflow data
- Processing costs belong to the buyer
- Payment terms: days to weeks, with a signature tranche
- Bring every connected system, especially documents and email
It is shown on its own, not counted into a figure.