ProRata's 50 percent publisher share: still reported, no longer on its own pages
ProRata's rebuilt site and its llms.txt no longer state a revenue share; the site now says rights, licences and commercial agreements determine the payment terms, and the llms.txt says attribution measures contribution and does not establish a legal payment entitlement. Statements from the year before the rebuild say publishers get a 50 percent share of revenues, and dated trade-press reports of 16 December 2025 and 3 March 2026 still describe a 50-50 split. No ProRata statement, named press or partner account found says the share changed.
Dated 29 Oct 2026Source checked 29 Oct 2026Quote found on its page again 30 Oct 2026Basis: indicative
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“Rights, licenses, and commercial agreements determine the payment terms.”
ProRata, home page, checked 29 Oct 2026
Everything read from this source (3)Archived copy, 11 Oct 2026
ProRata, llms.txt, checked 29 Oct 2026
ProRata Partnerships executive summary, hosted by the News/Media Alliance, checked Apr 2025
Everything read from this source (2)Archived copy, 25 Sep 2026
PPA, AI firm ProRata strikes licensing agreement with publishers (Danish collective deal), checked 16 Dec 2025
Media Copilot, AI revenue platforms comparison, checked 3 Mar 2026
- ProRata (Gist.ai, an AI answer engine on licensed content): share of its revenue paid to content partners, which include book and journal publishers
- ProRata’s home page said on 11 October 2026 that more than 1,000 publications and content creators had partnered with it to license content to AI answers on a revenue-share basis; by 27 October 2026 the page gave no count.
- ProRata's partnership summary for publishers, hosted by the News/Media Alliance in April 2025, told publishers they are paid whenever their content is used to generate a response in Gist, with a 50 percent share of revenues.
- DPCMO, which represents 99 percent of the Danish news industry, signed an opt-in agreement with ProRata in December 2025 under which ProRata is committed to a 50-50 ad revenue share with publishers.
It is shown on its own, not counted into a figure.
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