Records / Negotiation levers

A per-clip price for stock or archive footage means little until the average clip length is known: the same price per clip can be three times as much per hour

Stockfilm's eligible archive (159,374 clips, 288.5 hours) averages about 6.5 seconds a clip, so its $3.00-a-clip commercial AI licence works out to about $1,657 an hour. Wavebreak Media's professionally filmed 4K and HD live-action set (287,265 clips, about 1,571.6 hours) averages 19.7 seconds a clip, so the same $3.00 a clip would come to about $548 an hour (3.00 x 287,265 / 1,571.6). Wavebreak publishes no price; the arithmetic only shows what clip length does to a per-clip figure.

Dated 23 Oct 2026Source checked 23 Oct 2026Quote found on its page again 26 Oct 2026Basis: indicative