CCPA Regulations, 11 CCR section 7002(e): consent before processing personal information for a purpose consumers would not reasonably expect (Cal. Code Regs. tit. 11, s. 7002(e))
Under California's privacy rules a business needs the consumer's consent before using personal information for a purpose that is not reasonably necessary and proportionate to what the consumer would expect, which reusing customers' call recordings to train AI usually is not.
Dated 28 Oct 2026Source checked 28 Oct 2026Quote found on its page again 29 Oct 2026Basis: primary text
In the source's own words
“A business shall obtain the consumer's consent in accordance with section 7004 before collecting or processing personal information for any purpose that does not meet the requirements set forth in subsection (a).”
Figures it counts in
It is shown on its own, not counted into a figure.
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