Video and footage · Sports footage · Updated 30 Oct 2026
Who buys sports footage for AI training, and what does it pay?
AIData.Broker represents the companies and people that hold sports footage when they sell to AI labs: we value what they hold against public prices, describe it without their name to every buyer that takes it at the same time and help negotiate the terms. Our fee is 12% of the first $250,000 a sale pays, and nothing if no sale closes.
Match, training and event footage, highlights and archive broadcasts. Video models learn fast, varied human movement from it, and the platforms that host most of it forbid scraping.
- No data upload
- About two minutes
- No email needed
- Prices on record
- 3
sales that happened, asking prices off the shelf
- Who holds it
- Sports rights holders and distributors, Leagues, federations and clubs, Sports production and streaming companies
- Who has paid, offered or listed
- Protege
The short answer · figures from the market's records, last reviewed 30 Oct 2026
Who buys sports footage for AI training, and what does it pay?
Video-model companies license it, mostly through intermediaries that act for the rights holder. Protege reports that a regional sports rights distributor earned $250,000+ in year one from archival footage, and Veritone prices rights-cleared archive video from sports federations and broadcasters at $1-1,000 per hour of video to AI developers, the spread set by its tagging and metadata. Produced 4K sports clips are listed at $15,800 per dataset of 5,200 videos on Opendatabay. Settle first who holds the rights to each match; AIData.Broker values an archive free and puts it before every buyer that fits at once, for a fee only out of a sale.
What buyers have paid, offered or asked for sports footage
The whole price boardEvery price in the market's records about sports footage, each with its source and the day it was read. Open a row for the source's own words.
3 public prices
A regional sports rights distributor's archival footage licensed to generative AI companies through Protege
The intermediary's own case study, on a revenue share covering any Protege deal that included the distributor's content.
Video and footageSales that happenedOct 2025The payer's own page
Protege, case study: sports rights distributor unlocks $250k+
$250K or more
in the first year
Rights-cleared archive video (sports federations', broadcasters' and other rights holders' footage) licensed to AI developers through the Veritone Data Refinery, priced per hour by application and metadata
The price range the broker charges AI buyers, as its CEO stated it; the rights holder receives a revenue share of it (share not stated), so the holder's take per hour is lower. The thousand-fold range turns on tagging and metadata, which is itself a pricing lever.
Video and footageAsking prices off the shelfJan 2026Press report
$1.00 to $1,000
per hour of video
UltraSports4K, 5,200 professionally produced 4K sports/action videos, 15 to 20 s each, ~737 GB
Stock-style 4K human action footage produced for AI. Hours come from the stated 15 to 20 s per clip.
Video and footageAsking prices off the shelfOct 2025A catalogue or marketplace listing
$15.8K
per dataset of 5,200 videos
$632 per hour of video
Where this data comes from, and who lists it
The whole supply map330 soccer, 300 basketball and 150 handball matches of video
AI-Hub's three 2022 tactical-judgement sets draw on K League, women's professional basketball, handball and university basketball matches plus matches filmed directly, and state their video-analysis size in matches: 330 soccer, 300 basketball and 150 handball. The pages give no hours and no budget. Released on AI-Hub.
Reaches buyers: State-funded labelling of league match video, released on AI-Hub; league rights terms are not stated on the pages
1,000 hours or more, 4,000 videos (239 news and politics, 323 sports)
AI-Hub's 2020 video-summary set uses 4,000 source videos of 2 to 60 minutes, 1,000 hours or more, in 15 categories collected from YouTubers and broadcasters, including 239 news and politics videos and 323 sports videos in its category table. The page gives no budget; a 2020 press report on the consortium's task (an emotion-recognition public database that also covers video summarisation data) gives KRW 4.6 billion with no split by hours, so no per-hour figure can be taken from it.
Reaches buyers: State-funded set released on AI-Hub, a free Korean substitute for general video summarisation training data
7 news, sports and esports holders among 16 featured data owners
Troveo's page for content owners names, among its featured data owners, a US local TV news group (Sinclair Broadcast Group), a South Asian news agency (Asian News International), Australia's Nine Network, the financial news site Benzinga, an NCAA Division I conference (Mountain West Conference), Barstool Sports and the esports brand 100 Thieves. It lists 'Sports & Movement' and 'Aerial/Drone' among the categories it licenses. No rate or royalty share is published.
Reaches buyers: Holders license through Troveo, which licenses to AI labs under NDA and pays a royalty on every use
Troveo, License Your Content to Top AI Companies (content owners page), 27 Oct 2026
1.5M minutes
Stringr licenses about 1.5 million minutes (about 25,000 hours) of real-world archive footage, news, sports, weather and lifestyle, cleared for AI training, and commissions new footage to spec from its videographer network. It publishes no price.
Reaches buyers: News footage agency licensing its archive and commissioning new footage for AI teams
Stringr, home page (Video ethically sourced for AI), 20 Oct 2026
155K+ hours
Troveo's catalogue lists a Broadcast Sports dataset of more than 155,000 hours of live and recorded broadcasts across 25+ sports with 8+ camera angles, commentary, replays and graphics intact. It is offered by request with no price, under Troveo's private, NDA-bound direct-to-lab licensing.
Reaches buyers: Broker pooling rights holders' sports broadcasts into datasets licensed privately to AI labs
2,200 hours drone; 2,000 hours action sports POV; 400 hours natural disaster
Kled's catalogue lists exclusive-rights raw footage collections uploaded by its contributors: a Cinematic Drone Archive of 2,200 hours, Action Sports POV Footage of 2,000 hours and a Natural Disaster Video Archive of 400 hours, all updated October 2026, under an exclusive commercial training licence. No price is shown; buyers request a sample.
Reaches buyers: Consumer contributor app aggregated into exclusive dataset licences sold by quote
- Rights that are cleared for this use, in writing
- Tagging: sport, event, players' actions, camera angle
- Multiple camera angles of the same play
- High resolution and frame rate
Who owns a match's footage is often the league or the broadcaster, not the club or the company that filmed it, so the contract that produced the footage decides who may license it. Licensed music and graphics in the frame stay their owners'.
Who has bought, offered or listed sports footage
ProtegeBuyers that take video, and what each publishes
13 buyers taking video and footage, largest published figure first
Hold sports footage? A valuation takes about two minutes: it says what buyers pay and whether we would run the sale. Prices last read 30 Oct 2026.
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