Updated 8 Nov 2026
TELUS Digital vs Appen, by the numbers.
Appen is ranked, on $249M (12 months to Jun 2026); TELUS Digital is not ranked, since most of its business is customer experience services and its AI data revenue is not reported apart.
Both sell datasets and annotation. Only Appen sells labeling software, expert and human data, RL environments and evaluations and benchmarks. Every figure below is linked to the filing or article it comes from; what each sells is in its own words, from its own pages.
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Side by side
Revenue over twelve months, the newest valuation, disclosed funding and what each says it does.
| TELUS Digital | Appen | |
|---|---|---|
| TELUS Digital | Appen | |
| Place on the rankings | Not on record | #11 of 78 |
| Ranked on | Not on record | $249M Revenue, 12 months to Jun 2026 |
| Revenue, twelve months | Not reported apart from its customer experience services | $249M 12 months to Jun 2026 over time |
| Newest valuation | $1.3B Sep 2025 | Not on record |
| Disclosed funding | Not on record | Not on record |
| Sells | Datasets, Annotation | Labeling software, Datasets, Expert and human data, RL environments, Evaluations and benchmarks, Annotation |
| Works on | Business work, Finance, Robotics, Security | Coding, Business work, Finance, Legal, Medical, Science, Robotics, Speech and audio, Images and video, Languages |
| Made from | Not stated | Recorded from people and the real world, Made by experts and contractors, Licensed from its owners, Generated |
| Takes data from companies | Does not say so | Its own programme |
| Headquarters | Vancouver, BC | Kirkland, Washington, US and Sydney, New South Wales, Australia (dual headquarters) |
| Founded | 2005 | 1996 |
| In its own words | “Discover TELUS Digital - a customer experience innovator that designs, builds & delivers next-gen digital solutions for global and disruptive brands.” Its page | “We deliver the expert-validated data that trains frontier models, ensuring AI systems understand nuance, context, and complexity at scale.” Its page |
- The rule.
- Each company is ranked on the first of these it has on record: its revenue over twelve months (a run rate or a year as published, or its last four quarters added up; an AI segment where the rest of its business is not AI data), then its newest valuation, then the money it disclosed raising. No company pays for a place. The full method and every change to it.
- Twelve months.
- A run rate or ARR is the company's own annualised figure; a year is the year it published. Gross revenue of a human data company includes what it pays its experts.
- Pays companies for data.
- "Through our introductions": it takes companies' data through AIData.Broker's introductions and pays us a referral fee when one goes ahead. That never moves its place: the order is the money on record. "Its own programme": a published programme for buying data. "Says it buys data": its own words, linked.
- Why this pair.
- People search for this comparison: Google suggests it, read on 8 Nov 2026. Neither company asked for or paid for this page.
Selling your company's data to TELUS Digital or Appen
What each says it pays a company for its data, what it wants and when it pays, in its own published terms.
| TELUS Digital | Appen | |
|---|---|---|
| Takes data from companies | Does not say so | Its own programme |
| What it says it pays | Not published | Not published |
| What it wants | Not published | Operational documentation (procedures, wikis, QA), decision and escalation records (support desk, ITSM, CRM, project tracking, messaging) and systems of record (ERP, warehouse, contracts, HR, procurement). |
| When it pays | Not published | "Payment is on acceptance rather than submission." |
You need not choose one: AIData.Broker values a company's data free and introduces it to every buyer whose own rules take it. Value your data
The latest money moves
The newest rounds, valuations and revenue figures of the two, each linked to its record.
- 27 Aug 2026Appen reported $249M revenue (12 months to Jun 2026)
- 12 Mar 2024Appen was acquired by Innodata
The questions people ask
- Is TELUS Digital bigger than Appen?
- Appen is ranked, on $249M (12 months to Jun 2026); TELUS Digital is not ranked, since most of its business is customer experience services and its AI data revenue is not reported apart.
- What is the difference between TELUS Digital and Appen?
- TELUS Digital provides customer experience services, digital solutions and AI training data to global brands. Appen provides AI training data, data annotation and model evaluation to AI labs and other AI teams. Both sell datasets and annotation. Only Appen sells labeling software, expert and human data, RL environments and evaluations and benchmarks.
- Which raised more money, TELUS Digital or Appen?
- TELUS Digital: no disclosed round on record, valued at $1.3B (2025). Appen: no disclosed round on record.
- Do TELUS Digital and Appen buy data from companies?
- TELUS Digital does not say it buys data from companies. Appen takes data from the companies that hold it, through a published programme.
More comparisons
Each company against its whole field, and the other comparisons people search.