Companies / Platform
ProRata
An AI search, advertising and attribution company that shares half its revenues with the publishers whose content it licenses. Recorded here: 4 disclosed licensing deals and 1 public price.
prorata.aiLatest record 19 Oct 2026
licensing deals
Public prices involving ProRata
- ProRata (Gist.ai, an AI answer engine on licensed content): share of its revenue paid to content partners, which include book and journal publishers
The seller of the licence is paid in a revenue share, not a fee per book. Johns Hopkins University Press (June 2025) and AAAS (January 2025) are named partners in the Ithaka S+R tracker. No per-title amount is published, so the share cannot be turned into a price for a title.
The payer's own page, ProRata home page (live page read 19 October 2026)
50% of revenuesshare of ProRata revenue, split among partners by how much of their content is used in answers
Licensing deals
- Dec 2025DPCMO (Danish Press Publications' Collective Management Organisation), for opting-in members to ProRata (Gist Answers)Proportional revenue share by each publisher's contribution; no amounts disclosed
Shown in answers
- Jun 2025Revenue share per attributed use (the release states no split or amount; ProRata's earlier releases state 50% of revenue to content owners)
- Mar 2025ProRata pays 50% of all Gist.AI revenues to publishers; no amounts disclosed
- Dec 2024Revenue share: ProRata says creators receive 50% of all revenue, allocated per use by its attribution scoring; no amounts disclosed
In the same deals and cases
Cite this
AIData.Broker, “ProRata in the AI training data market”, reviewed 19 Oct 2026. https://aidata.broker/companies/prorata
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.